Skip to content

12 Guiding Principles

Our 12 Guiding Principles represent a broad philosophy that guides our organization throughout its life in all circumstances, regardless of changes in our goals, strategies or even type of work.

01 Nothing is more important than the team

When we work together, we all succeed. The strength of the team is each individual member. The strength of each member is the team. This is the foundation of our 12 Guiding Principles.

02 There is only one boss, the customer

And they can fire anybody in the company from the president on down. Simply by spending their money somewhere else. We thrive or fail based on what the customer thinks.

03 You're not on time unless you’re early

People are depending on you. Don’t keep them waiting. 5 minutes early is on time; on time is late; late is unacceptable.

04 Be prepared

Today's preparation determines tomorrow's achievement. Remember, prior planning prevents poor performance.

05 Criticize and be criticized

Question things, give constructive criticism, and expect the same from other team members.

06 Kaizen: Constant Never-Ending Improvement

Kaizen, is the Japanese word for "continuous improvement. To make the quickest progress, you don't have to take huge leaps. Take baby steps, then keep on taking them. Using Kaizen, great and lasting success is achieved through small, consistent steps.

07 Practice what you preach

Be consistent. If you are not willing to follow your own advice, nobody else will either.

08 Go fast but don't hurry

Have a sense of urgency and move quickly in everything you do, just be sure not to hurry. A hurried job done wrong is slower than a job done right at any pace.

09 Come to win, don't just show up

Always do your best job. If you put your best foot forward everyday you will succeed.

10 Never put your ethics in question

If it doesn't feel right, don't do it. Everyone at Driven Products must have a high moral and ethical standing.

11 Only a dumbass trips over the same rock twice

Mistakes are okay as long as you do not repeat them. Learn from everything you do, especially your mistakes. The true mistake is the one from which we learn nothing.

12 Have a sense of humor!

Having fun, laughing, and telling jokes (clean ones) are not only acceptable, they are encouraged.